York House Press

Oprah called it the “greatest love story we’ve ever told.” Get the Apple on Kindle, just 0.99

PJH — Mon, 02 Apr 2012 16:35:13 +0000

The Apple, based on the Herman Rosenblat Holocause love story, tells of the boy Herman, who survived the Holocaust and fell in love with a girl he said tossed him apples over the fence of Buchewald. But after appearing on Oprah, and while preparing to publish his memoir, Rosenblat’s touching account of young love was called into question. He was branded a liar, and the book was cancelled. Penelope Holt takes on the truth and the humanity behind Rosenblat’s story and explores why an old man with an inspiring life, and true Holocaust account, would weave real love and true experiences with fiction. Read an excerpt from the Apple.

Watch Herman Rosenblat recount the story of the girl with the apples and go behind the controversy with The Apple…

222 Tips: Twenty-Six Internet Myths Debunked

PJH — Thu, 15 Mar 2012 23:11:50 +0000

How do we approach online communication? What things do we need to take into account when creating a successful Website? In 222 Tips for Doing Business on the Internet, internet marketing and design experts, Sebastián Pincetti and Silvina Rodriguez Picaro unveil the answers to the questions we face when developing a Website that’s effective for the owner as well as for the user. Finish your Website following these Tips and feel the satisfaction of a job well done. First, Read an excerpt.

And then master Marketing 2.0 with 222 Tips for Doing Business on the Internet…

222 Tips for Doing Business on the Internet, By Sebastián Pincetti and Silvina Rodriguez Picaro

PJH — Thu, 15 Mar 2012 23:02:20 +0000

How do we approach online communication? What things do we need to take into account when creating a successful Website? A well-conceived Website in terms of design, use, technical operation and content can be the difference between losing money and making a profit. The authors of 222 Tips for Doing Business on the Internet unveil the answers to the questions we face when developing a Website that’s effective for the owner as well as for the user! This book is meant to be read, consulted, challenged, reread, written on and shared. Finish your Website following these Tips and feel the satisfaction of a job well done.

Master Marketing 2.0…

Overcoming the Digital Divide: How to Stand Out on LinkedIn

PJH — Thu, 01 Mar 2012 10:33:08 +0000

In this excerpt from Overcoming the Digital Divide, author Shelly Palmer shares how to stand out on LinkedIn and optimize your presence:

First and foremost, utilize your profile as a search hub. With a network Pagerank of 9, LinkedIn carries a great deal of “Google juice.” In other words, it appears often in search results and is a great source to link out of.

Craft your profile with SEO in mind, using keywords appropriate to your area of expertise often.

Make use of the Websites section of your profile, but don’t use the generic My Company or My Blog headings. Instead, select Other when editing that section of your profile and optimize the outbound link’s title with something more descriptive.

LinkedIn calls the byline directly underneath your name a “professional heading” and automatically labels it with your current job title. It might be a good idea to edit that heading to something with a little more pop, like your personal brand.

After all, the heading appears in search results and is often the first thing people see; use it as an opportunity to stand out from the crowd.

And while LinkedIn is certainly one of the more static social networks out there, there are some unique areas for participation that other networks do not offer:

One useful area is the Answers function, in which users pose and respond to questions within different areas of expertise. This is a fantastic way to learn from others and attract visibility on the network.

As a bonus, if one of your responses is selected as the best answer by the user who posed the question, you get an “expertise point,” which is displayed on your profile.

You should also join and contribute to groups relevant to your industry.

Members of the group have increased direct access to each other and provide a platform to discuss issues of mutual interest, share news and fill jobs.

Request and write recommendations to trusted colleagues and clients. A highly recommended professional profile engenders trust among new connections and archives a positive remembrance in the minds of those who recommend you.

Want more great tips for optimizing your online presence? Check out Overcoming the Digital Divide now.

Television Disrupted, by Shelly Palmer

PJH — Tue, 25 Oct 2011 15:43:21 +0000

What’s happening to the business of Television? Television Disrupted: The Transition from Network to Networked TV (2nd Edition), follows the money and the technology that enables it. Writer and media guru Shelly Palmer will empower you to make informed business, career and investment choices by giving insights into the technologies, business rules and legal issues that are shaping the future. You’ll learn about: broadband clouds, mobile video, video snacking, time-shifted and on-demand viewing, file sharing, advertising, copyright laws, paradigm shifts, parlor tricks and much, much more. This is a book for media, entertainment and telecommunications professionals who need an overview of the new competitive landscape.

Survey the changing media landscape…